December 12, 2017

It's at the core of everything you do in your business – it's that unique characteristic that sets your business apart from every other business in your market.  It's the one thing that no one else offers.  It's that unique twist that draws people in to buy your produc...

September 19, 2016

Every business has one. That unique characteristic that sets your business apart.  Identifying that hook is tremendously important to a business.  It’s what you use to draw your customers or clients in to try out your product or service.  Sometimes you’re too close to...

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The Challenge of Positioning

August 4, 2020

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April 11, 2020

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