August 4, 2020

For any company, the challenge of figuring out how to position your firm can seem daunting.  Think of positioning as how you want your clients to perceive you.  Each firm has unique characteristics, however, that can be amplified through your marketing.  Go through a p...

January 15, 2017

Marketing for Small Businesses Series

If you’re running or working in a small business, your time is precious.  You need to get the most out of each hour of the day, and not waste time on activities that don’t add value to your business.  One activity not to ignore is p...

September 19, 2016

Every business has one. That unique characteristic that sets your business apart.  Identifying that hook is tremendously important to a business.  It’s what you use to draw your customers or clients in to try out your product or service.  Sometimes you’re too close to...

August 28, 2016

Do you dream about dominating your market?  Gaining market share and increasing revenue?  Getting a loyal customer following?  Being the cheaper, better, faster solution in your market? 

Whatever the dream for your business, you need to identify that goal...

February 1, 2016

 

Being seen as leaders in your technical area of expertise

 

There certainly are a lot of firms in the transportation/A/E/C world vying for projects these days.  Many firms look to set themselves apart from the madding crowd and establish niche expertise.  This strategy...

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The Challenge of Positioning

August 4, 2020

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