Lead Generation in Today's World

Leads may come from various sources or activities these days – through web sites, networking and personal referrals, conferences, advertising, or through participation in professional associations, among others. I love the concept of offering information to potential clients instead of the hard sell. We’re all aware that businesses need work to survive, but let’s make it more interesting than always tooting your own horn! Writing or finding interesting articles, blogs, and posts and sharing them with your potential clients gives them access to information about your industry/market and can help develop a stronger relationship with them. Getting to know your clients’ interests strengthens

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