What's the Value in Marketing Planning?

Marketing for Small Businesses Series If you’re running or working in a small business, your time is precious. You need to get the most out of each hour of the day, and not waste time on activities that don’t add value to your business. One activity not to ignore is planning your marketing for the year. At the high level, you want to identify: What you’re selling (product or service) – while this might seem silly – of course you know what your product or service is, it is important to succinctly describe your product or service to help in introductions to potential clients, customers, or investors. Who your target market is – what’s the demographic of your target customers? What industry,

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