Marketing Challenge: Reaching Your Clients

Marketing for Small Businesses Series One challenge facing small businesses is figuring out how to effectively reach your clients. Like teaching, there’s no one way to reach your audience. Some people learn better visually, others learn best by listening, while others need to touch and interact with ideas. The same is true with marketing. There isn’t one “correct” method to reach clients – try different methods to see which ones are the most effective for your client base. Many strategies work well together and build upon each other. A few options include: Face to face meetings with existing and potential clients are one of the best ways to increase their knowledge of your company and what

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