Go With Your Gut

Even if it sounds trite, the old adage to go with your gut instinct holds true in so many situations. For example, I’m often asked to help clients hire marketing staff. One of the most important elements in the interviewing process for marketing roles is how you feel and react to the candidate in person. Even if you’re not able to be in the same room together, use tools such as Skype or FaceTime to interact with the candidate. Experience and education clearly count a great deal, but when you get down to it, determining if there’s a connection and rapport with the candidate can be your ultimate decision maker. One important lesson I’ve learned over my career is that you’ll never have the

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