The Best Marketing is Doing Great Work...Really!

Maybe it doesn’t seem like marketing to you. But it is. Doing your work well and exceeding your client’s expectations is one of the best things you can do to further your firm’s reputation. Great work and satisfied clients can lead to repeat business and positive word of mouth. Repeat business could mean little to no proposal work, saving you business development resources, as well as very little ramp up time getting to know your client. You already have some knowledge about the client and can build on that base. Best of all, you are developing a stronger relationship with your client, and in consulting, it is all about relationships. There’s also the great word of mouth. Many of us ask

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