To Survey or Not to Survey?

Asking clients what they think of your firm (and perhaps your skills) can be daunting! However, surveys are a tool that help you understand your or your firm’s strengths and areas for improvement. Surveying clients to understand what value your firm offers and how your firm is perceived by clients is an effective strategy to build your business and refine your services. It also lets your clients know that you listened and cared about their feedback. If you listen and solve issues instead of only touting your own credentials, it will often help you to strengthen your relationship and hopefully lead to follow on work with your client. There are many online tools available now to streamli

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