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January 7, 2020

Relationships matter.  We enjoy connecting with other people, and build trust with people who enjoy doing what we do.  This concept is key to marketing.  I'd much rather engage with someone I know to get what I need than find an unknown business.  We also tap...

January 28, 2018

Businesses often have great ideas of how to market and get the word out about their business.  And why not? Business owners know their business and market better than anyone, typically. However, many businesses struggle with the consistent implementation of their marke...

December 12, 2017

It's at the core of everything you do in your business – it's that unique characteristic that sets your business apart from every other business in your market.  It's the one thing that no one else offers.  It's that unique twist that draws people in to buy your produc...

October 12, 2017

One of the many challenges facing business owners is how to keep the business running but set aside time to think strategically about the business.  Shoehorning in 15 minutes here or there to “think big picture” really doesn’t work well if you’ve ever tried it!  You ne...

August 17, 2017

Are you the visionary who comes up with great new product or service ideas? Do you know the best way to enter a new market with your product?  Or are you a business developer at heart?  Whatever your skill set is, as a small business owner, you are asked to do so much...

July 27, 2017

One of the challenges many people face is figuring out how to turn these great networking relationships they’ve developed in their industry into actual work.  Having loads of contacts on LinkedIn does not necessarily mean that work will walk in the door. It is difficul...

May 3, 2017

Leads may come from various sources or activities these days – through web sites, networking and personal referrals, conferences, advertising, or through participation in professional associations, among others. 

I love the concept of offering information to potential c...

January 15, 2017

Marketing for Small Businesses Series

If you’re running or working in a small business, your time is precious.  You need to get the most out of each hour of the day, and not waste time on activities that don’t add value to your business.  One activity not to ignore is p...

October 21, 2016

Marketing for Small Businesses Series

One challenge facing small businesses is figuring out how to effectively reach your clients. Like teaching, there’s no one way to reach your audience.  Some people learn better visually, others learn best by listening, while others...

September 19, 2016

Every business has one. That unique characteristic that sets your business apart.  Identifying that hook is tremendously important to a business.  It’s what you use to draw your customers or clients in to try out your product or service.  Sometimes you’re too close to...

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The Most Important Word in Marketing? Relationships

January 7, 2020

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